MBELDOG BLOG

She’s helped teens dress for prom, and now, she’ll be helping them dress for everyday life! Jessica Simpson is teaming up with little sis Ashlee Simpson to create a line of tween apparel as part of the Jessica Simpson Collection, according to WWD.

The new products, available in stores in fall, will be geared to the fashion-forward tween and will feature sportswear, denim and activewear styled after Simpson’s “girly, playful attitude,” the trade mag reports.

Knit tops, hoodies, pullovers, striped shrunken knits, graphic T-shirts, drawstring pants, footwear and outerwear will all be part of the collection, with both Jessica and Ashlee serving as co-creative directors for the line.
”Creating a tween apparel collection was a natural extension for the brand,” Jessica tells WWD.

“I’m excited to bring my sister, Ashlee, along as co-creative director of this division, because she brings a savvy rocker edge that defines today’s tweens.”
Ashlee, who has always been a big supporter of her big sis’s empire, agrees. “My goal as co-creative director will be to design clothes that will help inspire young girls to express their personalities and creativity through fashion.”

This marks the first time the sisters are collaborating on a fashion venture.

Credit: PEOPLE (Kim Peiffer)